Mingthoy sanjur
creative strategist
Trilingual Creative Strategist with eight (8) years of experience. My specialty is delving into different cultural niches to uncover elements that can make the creative more authentic and meaningful. A big believer in the power of brand building through purpose and/or good ‘ol fashioned fun.I hold experience across Latin America, Italy and the United States. Extensive experience in QSR and Telecom industries, with working knowledge of the Healthcare, FMCG, Retail, Hot Beverages, Education, and Automotive industries.
Wendy's
additional work
About Me
Proud Panacubamerican (🇵🇦🇨🇺🇺🇸). Avid reader, music explorer, youtube-educated, yoga and fitness attempter, mental and physical traveler, in love with the cultures of Japan 🇯🇵 and India 🇮🇳, pieces of my heart scattered across Panama, Milan 🇮🇹 and Miami. Proud nerd, everything anime, pop culture, history documentaries dubbed in latin american spanish, and everything nostalgia from the 80's, 90's and y2k.
Resume
experience
2019 - Present
Associate Strategy Director
VMLY&R
Miami, FL
2017 - 2018
Senior Brand Planner
BBM MullenLowe
Panama City, Panama
2016 - 2017
Strategic Planning Intern
MSLGroup Italy
Milan, Italy
Education
2015-2016
Master’s in Corporate Communication
Università Cattolica del Sacro Cuore
Milan, Italy
2007-2011
B.A. in International Affairs
Florida State University
Panama City, Panama
Class of ‘06
Bachiller en Letras y Administración
Academia Interamericana de Panamá
Panama City, Panama
clients
Wendy’s
Walgreen’s
Cable & Wireless
Krispy Kreme
Mitsubishi
Nissan
Super 99
Farmacias Arrocha
skills
Problem Solver
Adaptable and Intuitive
Creative Writing/Synthesising
Strong communication skills
Strong presentation skills
Qual/Quant research skills
Both Self-Starter and Collaborator
tech skills
Mac and Windows
Office Suite
Keynote/PPT/Slides
Adobe Photoshop
Basic Adobe Illustrator
Basic Web Design
Video Editing
languages
Spanish: Native
English: Native
Italian: Fluent
French: Intermediate
Portuguese: Basic
Japanese: Basic
quotes and publications
"The VMLY&R senior strategic planner on the importance of spending time with your inner child, why it’s never too late to shift paths and the growing demand for authenticity"
As delivery services disintermediate, QSR brands should build emotional engagement. Co-written with J. Cline and B. Smith
"There’s nothing more valuable in this industry than learning how to grab something and transform it into something that can be understood, into something that can move people. [Latin America is] the birthplace of magical realism. If that’s not what it takes to make good advertising, I don’t know what does."
“Develop a good sense of when to close the computer and go connect with a human being. Sure, you need the statistically relevant data — and don’t lose sight of that — but giving a face to the data you’re handling helps convey the problem better to your creative team."
